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Nielsen News |
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26th July 2010 Consumer confidence has fallen since March according to the latest Consumer Confidence survey, released by Market Research company Nielsen and the British Retail Consortium (BRC). |
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14th May 2010 Consumer confidence trickles back but there remains big concerns about jobs and the economy. Consumer confidence has edged up to its highest level since November 2007 but many people are still concerned about the economy, jobs, bills and debt. |
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Trends
& Insights
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Convenience Must Stocks
As a convenience retailer there are some brands that you have to stock. These are brands that define their categories, that help signpost each section of your shop to your customers and assist them in navigating their way around your store. This report, complied by Nielsen and trade magazine, Independent Retail News provides a must read for anyone in the convenience sector. Download the report.
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Britain's 100 Biggest Brands 2010
Published in The Grocer in March 2010, this annual report details the 100 best selling grocery brands of 2010. Find out who the country's biggest brands are and which brands grew more than any other. Essential reference for anyone in the fmcg industry. Download the Top 100 Ranking from Nielsen. For full report go to www.thegrocer.co.uk |
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Social Media Whitepaper
The emergence of social media has supercharged an age-old consumer activity: chatting about favorite things like books, cars, cell phones, and babies. This established consumer behavior, now enabled by new platforms, is driving a potentially fundamental change in the way brand marketing works. Download the report |
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Nielsen Online Access Panels and ESOMAR Guidelines
ESOMAR has formulated 26 questions intended to provide insight into the quality and transparency of online sampling sources to help existing and future clients. This document aims to answer ESOMAR questions in relation to Nielsen’s approach to managing its branded online access panels, designed and managed to support Nielsen research. The Nielsen Company also has detailed information on procedures specifically related to its branded products, specialist projects and core research issues. |
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Reading the Recession
Nielsen’s essential new report on the UK downturn and its prospects for recovery is available now. Bringing together a unique combination of data sets for the first time, The Nielsen Company uncovers the impact of the recession on the UK. Read detailed analysis from respected industry voice Andy Pearch (Media Sense) and Nielsen’s own Media Insights team, examining key economic indicators, consumer behaviour, job vacancies, online audience measurement and ad spend in traditional media.
Purchase your copy today for just £195 (+ VAT) by calling: 01344 469200
Learn more about the report’s content here |
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