Bringing together a unique combination of data sets for the first time, The Nielsen Company uncovers the impact of the recession on the UK. Read detailed analysis from respected industry voice Andy Pearch (Media Sense) and Nielsen’s own Media Insights team, examining key economic indicators, consumer behaviour, job vacancies, online audience measurement and ad spend in traditional media.

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Nielsen Online Access Panels and ESOMAR Guidelines
ESOMAR has formulated 26 questions intended to provide insight into the quality and transparency of online sampling sources to help existing and future clients. This document aims to answer ESOMAR questions in relation to Nielsen’s approach to managing its branded online access panels, designed and managed to support Nielsen research. The Nielsen Company also has detailed information on procedures specifically related to its branded products, specialist projects and core research issues.

Top 100 Brands 2008
The long awaited annual Top 100 Brands survey reveals that consumers are increasingly buying food and drink brands for their ethical credentials.. The Top 100 grocery brands account for sales of over £15 billion, with 80 of the top 100 brands in growth. The report is compiled exclusively with Talking Retail web-site and Independant Retail News.
Based on sales data from more than 74,000 grocery stores, this report shows the top selling grocery brands in 2007 and is the most accurate report of its type in the UK.

Top 100 Advertisers
In 2007 The Nielsen Company monitored approximately 69 million ads across all forms of TV, radio, cinema, outdoor and press advertising, and from this the Top 100 advertisers has been compiled, and published via Marketing magazine. Overall UK adspend was up nearly 3% to £9.1 billion, with the Top 100 accounting for more than 40%, or £3.8 billion of this, a rise of 6.8%. They spent more than £2 billion on TV, which is still the biggest medium.

Britain's Ethical Shopper
Concern for the environment and interest in ethical consumerism have been two of the major talking points across the globe during 2007. Not surprisingly, debate has often focused on the food and grocery industry as a whole and the products that are available to the British Shopper. Over the past year Nielsen has polled our consumer panel and asked them their opinions on ethical and environmental issues in relation to their grocery shopping. In this report, please find the results of what is currently the biggest and most comprehensive survey available on this topic which specifically focuses on the grocery industry.

Consumer Insights - Hard Discounter's Report

The current millenium has heralded the emergence of discounters across Europe and the recognition of a new force in developed retailing. Over the last few years the growth of this format has taken many retailers and manufacturers by surprise and triggered a clear need for response strategies to capitalise on the growth trend.

Consumer Insights - Shopper Modality Study

If marketers are in the business of making a connection between their brands and their potential consumers, then they could be wasting promotional dollars if they fail to correctly read the 'body language' of the market.