Nielsen offers a wealth of products, together with services and tools that help clients use information correctly to address specific business issues and decisions.

Media Measurement
The Nielsen Company provides advertising intelligence services including advertising expenditures and creative monitoring services for advertising messages. For television, Nielsen offers a suite of analytical software applications and services for television ratings. It also provides custom solutions including leading-edge research and analyses to companies in the media and entertainment space.

Retail Measurement
Our Retail Measurement Services (RMS) provide continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale. Clients receive detailed information on sales, market shares, distribution, pricing and merchandising and promotional activities.

Consumer Panel
Consumer Panel research tracks the purchasing behaviour of consumers in over 210,000 households in 27 countries worldwide, primarily through the use of in-home scanners. Panel information reveals consumers’ purchasing from all outlets they visit and provides insights into who is buying, brand and retailer loyalty, household penetration and repeat purchasing rates by demographic profile, methods of payment, use of coupons and participation in frequent shopper programmes.

Range Management and In-Store Space
Our team of experts work with retailers and manufacturers to deliver business-driven, easy-to-implement solutions in managing range and in-store space. We help make key decisions on issues such as shelf inventories, shelf space, category growth opportunities, product listings and how to best distribute merchandising information.

Consumer Research
Our diverse and powerful suite of Consumer Research services help clients obtain qualitative and quantitative measures of consumers’ attitudes and purchasing behavior, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues.

Analytic Consulting
Our advanced Analytic Consulting Services help clients address such key business issues as pricing, promotion, marketing mix, range management and product rationalisation, category placement, category structure and in-store, in-market auditing and testing.

Business Systems
We provide clients with a wide range of software tools and delivery methods designed to put the right information on the desks of decision-makers at the moment they need it. These tools range from advanced analytical and data-management systems for sophisticated users to standard reports for end-users that are automatically refreshed when our databases are updated.

Global Services

Nielsen Global Services coordinates with local Nielsen offices throughout the world to deliver clear, consistent information across markets. This helps manufacturers effectively understand emerging marketing opportunities for global brands. Utilising consistent and comparable cross-country data, combined with local country information, Nielsen Global Services provides information-based solutions to worldwide marketers with a broad international scope.