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Design/Methodology:
Shelf analysis software
to assist retailers and suppliers in determining optimal instore
inventory levels and physical positioning of products on store
shelves.
Marketing
Issues Addressed:
Number of facings
and amount of inventory by SKU on store shelves. Optimal physical
location of products (brands) on store shelves. Visual merchandising
impact of products (brands) based on aesthetics.
Analyses
Delivered:
Profitability improvements
through reduction of store over and under stocking. Return
per space used. ROII (Return on Inventory Investment). Cross
category profitability comparisons.
Works With:
Retail market level
data. ScanTrack Named Chain Data if available.
Retailer POS data. Product and store shelf physical measurements.
Product photo digitised images.
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