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Design/Methodology:
Dissection of retail
database by pre-defined store conditions.
Marketing
Issues Addressed:
Standard analyses
are grouped (and named) to address specific business issues.
These are:
- Handlers Analysis
- Brand Overlap
- New Launch Monitor
- Impact of Assortment Size
- Shelf Space Health
- Pricing Analytics
- Promotional Evaluation
Analyses
Delivered:
Ad hoc or continuous
measurements, comparisons with client or competitor’s
benchmarks.
Works With:
Retail tracking, modelling and analytics.
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