| Manufacturer Applications
Manufacturer applications of ACNielsen Consumer Panel data address a wealth of specific business issues. ACNielsen Homescan delivers valuable insight into the packaged goods marketplace that effectively assists with:
- Better directing marketing efforts
- Identifying target buyers
- Understanding the competitive framework
- Effectively planning promotions
- Understanding cross-promotion opportunities
- Tracking new product success
- Identifying distribution opportunities
With this knowledge, managers can achieve a competitive advantage by directing business efforts toward fulfilling true marketplace needs.
Provides insight to:
- What type of promotion will attract various household types?
- Do my promotions attract new buyers or reward loyal consumers?
- Has the introduction of my new product cannibalized sales of my other products or seized volume from my competitors?
- What is the mix of products included in shopping baskets that contain my brand?
- What impact have alternative channels had on category/brand purchasing?
- Do store brands pose a threat?
Especially useful for:
- Brand managers can segment buyers on the basis of their brand and category preferences.
- Marketing professionals can share valuable information with retailers regarding shopper demographics and category purchase patterns
Key business benefits:
- Gain a solid understanding of the types of consumers attracted by grocery, drug, mass merchandiser and warehouse club channels and learn how shoppers differ across retailers and regions
- Maximize sales by assessing the underlying behavior and demographic composition of each brand franchise and the competition.
- Target product distribution and in-store promotional efforts by matching the demographic profile of category and brand buyers to the shopper profiles of individual retailers.
|
