| How does it work?
Each household provides daily information on their purchases of consumer goods for in home use. Collected on a continuous basis, it is possible to measure the ongoing changes and interactions of households purchasing behavior across all grocery and fresh foods products.
Since each panel is demographically representative, purchasing behavior is grossed up to represent that of all households. It is also possible to filter purchasing behavior by discrete demographic groups.
What does it provide and how is it used?
Homescan incorporates both descriptive and diagnostic information. Consumer Panel data provides information on purchaser attributes, purchase behavior, market penetration, share of category requirements, brand loyalty, brand switching and parallel consumption plus a wide range of other powerful analytics. The rich database not only tells you what is happening but, more importantly, it provides insights into why consumers behave the way they do.
Homescan allows you to know your consumers better, understand what motivates them to buy and answer consumer issues. Having insights into consumer purchasing behavior enables you to maximize the potential for your brand(s) by providing focus on what marketing strategies may be necessary to change or reinforce consumer behavior.
Features
- Representative panel to match total household population
- Continuous reporting, every shopping occasion
- Unbiased panel incentives
- Same households over time
- Actual purchase data not recall based
- Current and historic data available
- Data delivered via easy to use and powerful software applications
Applications – Using Homescan
Collected by individual households and by individual product, Homescan information is granular in detail. Its depth can produce revealing analysis and help answer questions such as:
- How many households purchased my product on a trial basis? Did they return later to purchase again?
- What did my buyers purchase before my marketing campaign, what did they purchase subsequently?
- Where did buyers of my brand come from?
- What else do my buyers purchase?
- Where else do my buyers shop?
- How store loyal are my shoppers?
- What is the demographic composition of my buyers?
- How do lifestyles and attitudes impact purchasing behavior?
The analysis process can be broken down into 6 core parts:
Category Dynamics
Competitive Analysis
Consumer Loyalty
Market Dynamics
Promotions
Understanding the Consumer
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