| The key to understanding consumer purchase behaviour
Nielsen Consumer Panel Services provide marketers with key Consumer Insights in 27 countries around the world, capturing actual consumer purchase information for almost 210,000 households. Nielsen provides insights into buying behavior across every outlet, from warehouse clubs to convenience stores and from supermarkets to independent drug stores and mass merchandisers. Using patented, state-of-the-art in-home scanning technology or in some markets, more traditional purchase diaries, Nielsen Homescan and Homepanel services provide clients with valuable insight into consumer shopping behavior.
Nielsen now also have a unique out of home consumption panel, MyScan. MyScan uses keyfob barcode scanners to record what products consumers are buying and consuming out-of-home, and is particularly valuable for impulse categories.
Nielsen Consumer Panels are demographically balanced to represent the national population of the individual countries and are readable at the regional, local market and retail account level. The consumer insights delivered by these panels represent the definitive source for understanding purchase behavior and shopping patterns for any segment of the population across all retail outlet types.
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