| Gain actionable insight
Whether you are a manufacturer who already has access to data directly from one or more retailer extranet sites, or a retailer looking for an easy way to make your data available directly to your suppliers, a direct data solution from Nielsen Decisions Made Easy can help you efficiently gain actionable insights for use throughout your organisation.
What is Direct Data?
Direct Data is data available directly from your internal systems or provided directly by a retailer to its suppliers. It can contain sales, inventory, and logistics data organised according to the retailer’s products and store structure. The retailer can make this rich source of information available on a regular basis to its suppliers via the internet, email or an FTP site. To analyse and report on direct data requires properly preparing it for analysis and efficiently managing daily, weekly or monthly updates.
Key business benefits:
A direct data solution from Nielsen Decisions Made Easy helps you optimise the value in direct data by providing software and services to efficiently extract insight from this data to create actionable information, so you can:
- Improve retail execution
- Manage your category
- Increase on-shelf availability
- Get a more complete market picture
Experience:
Nielsen Decisions Made Easy has extensive experience with direct data from over 50 retailers around the world. We have helped consumer goods companies prepare structure and manage direct data from Asda, Tesco, Sainsbury, Wal-Mart, Target, Food Lion, Rite-Aid, and other retailers. We understand the nuances of each data source including which facts are available and how the data is structured. We build this knowledge into our software, so your direct data can be quickly and efficiently available for analysis and reporting.
Find out how a direct data solution helps you maximise the value of direct data with our software products developed to meet the specific needs of FMCG companies:
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