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OXFORD UK,4th January 2007
Early figures from market intelligence agency, ACNielsen, reveal that the grocery supermarket sector enjoyed a successful Christmas. Figures just released from ACNielsen show headline growth of 5% in food sales compared to the same period in 2005, with organic sales up 25% year on year.
Mike Watkins of ACNielsen commented “The growth in organic sales is a true testament that consumers are now viewing the origin of their food as hugely important, and are prepared to pay a bit extra for this. In the last week before Christmas Eve, sales across food and non food were up almost 6% at £3.5 billion. Shoppers certainly took advantage of the extra few shopping days to buy fresh foods such as produce, meat and chilled.”
A full review of the Christmas and New Year trading up to the 30th December will be available from Wednesday the 9th January.
Source of Data
All data is sourced from ACNielsen ScanTrack for the 4 weeks to December 23rd 2006 compared to the same period in 2005. ACNielsen¹s Scantrack service records 87p in every pound spent in UK grocery and impulse market with full scanning inputs. Scantrack is the only service currently available in the UK that offers such a fully comprehensive read. ACNielsen services are always dynamic and are constantly being improved to reflect what is actually happening in the marketplace.
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