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News    >    14 August 2006

Survey:  Terrorism never far from Britons minds

One in five Brits cite terrorism among their top two concerns in life.

Brits rank third in global rankings for being most concerned about terrorism.

Oxford 14, August 2006

IAn ACNielsen survey conducted two months ago revealed that one in five Brits cited terrorism among their top two concerns in life.  The twice-yearly global online survey which polls 23,500 consumers in 42 countries, also revealed that Brits ranked third globally for concern about terrorism.

"Britian has always featured in the top five global ranking for being most concerned about terrorism ever since 9/11.  While consumers concern about health and crime have risen in the past year, its clear that that the threat of a terrorist attack on our soil is always lingering  in peoples' minds," said Eleni Nicholas, Managing Director ACNielsen, UK and Ireland. "The latest terrorist foil in the UK last week only confirmed this concern is alive and well."

Crime also ranks among Britons top concerns with one in three consumers citing crime among their top two concerns in life - also ranking third globally for countries most concerned about crime behind South Africa and Belgium.


About the ACNielsen Global on-line Survey

The ACNielsen Global On-line Survey is a global on-line opinion poll of more than 23,500 respondents in 42 countries worldwide recording their thoughts and feelings on the economy, personal finances, spending patterns and personal concerns.  The survey is polled twice annually.  For full global & European results please contact melinda.butts@belgium.acnielsen.com


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