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Asda and Sainsbury’s jockey for No. 2 position – Sainsbury’s continued to post strong growth ahead of market with increase of 6.8% YOY.
Oxford, UK, 26 July 2006
Consumer spending on groceries grew at a robust rate of 5.3% in the twelve week period ending 15 July 2006 compared to the same period last year, according to just released figures from ACNielsen Homescan.
UK’s leading retailer Tesco – as well as Sainsbury’s and Waitrose all recorded growth rates ahead of the market in the past 12 weeks. “While Tesco clearly remains the number one player in the grocery trade, Sainsbury’s is the one everyone is watching to take second place in the grocery league table,” said Mike Watkins, Head of Retailer Services.
According to ACNielsen Homescan, Tesco’s total till share for the past 12 weeks is 29.2%, followed by Asda in second place at 15.5% and a close running third, Sainsbury's at 14.8%.
“It’s a very tight race for second position and Sainsbury’s may have found their winning formula. They have been consistently gaining momentum since the start of the year and are impressively 6.8 percent ahead of where they were a year ago. If they keep on growing at the same pace over the next few months, they will overtake Asda who are currently growing 3.9 percent,” continued Watkins.
“Sainsbury’s growth spurt is being fuelled by consumers appetite for their premium private label and healthy eating ranges – two of the strongest trends in the UK grocery industry. Categories which have enjoyed strong growth over the early summer include bakery (6.9%), fresh fruit and vegetables (6.5%), Dairy and deli (6%) and Fresh meat/fish/poultry (5.7%) – all categories in which Sainsbury’s is traditionally successful.
Waitrose posted the biggest gain in the past 12 weeks with an increase of 11.8% compared to a year ago, driven by strong underlying growth as well as recent acquisitions.
Retailer |
9th July 2005 |
15th June 2006 |
Tesco |
28.2% |
29.3% |
Asda |
15.7% |
15.5% |
Sainsbury's |
14.6% |
14.8% |
Morrisons |
11.2% |
10.7% |
Total Co-op |
6.1% |
6.4% |
Somerfield |
4.1% |
4.2% |
| Waitrose |
3.4% |
3.6% |
About ACNielsen Homescan Total Till
Data is based on all purchases, bar-coded and non bar-coded, brought back into the home from any outlet by an in-home scanning panel of more than 10,000 households. Total spend includes all items stocked by any outlet, including grocery, durables and clothing.
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