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Oxford, UK, 28 June 2006
The latest monthly figures from Market Research company, ACNielsen confirm that supermarket sales in June continue to be buoyed by warm summer weather and world cup fever. Since the beginning of April, Total Till sales have increased by 5% with sales at the Grocery Multiples showing an impressive 8% growth in the last 2 weeks (source: ACNielsen ScanTrack).
Results from ACNielsen Homescan for the 12 weeks to 17th June confirm that the winners continue to be Tesco and Waitrose, while Asda and Sainsbury are still neck and neck for the runners up position with market shares of 15.6% and 14.9% (see table).
Mike Watkins, Head of Retailer Services at ACNielsen comments “Sainsbury`s market share is up on this time last year. However after a poor start to the year, in the last couple of months and helped by Easter, Asda have started to gain share. Nevertheless, in the last 4 weeks Asda have been growing at a slower rate than Sainsbury’s at 6.6% and 8.4% respectively.” He adds “Tesco are pushing the market growth due their sheer scale and are adding new selling space fast, so can maximize the buoyant market more than most.”
If England continue their current winning streak in the world cup, then beers and wines will continue to see a sales boost, as will non foods, soft drinks and fresh foods. This will help to compensate for the 1.5%, and slowing, underlying growth in grocery since the start of the year.
For the shopper, they may soon think it’s all over. And in fact it will be for many retailers as the peak holiday season approaches and market growth and shopping trips return to normal.
The figures are based on 12 weeks sales through to 17th June 2006 compared to the same 12 week period last year.
Retailer |
11th June 2005 |
17th June 2006 |
Tesco |
28.1% |
29.1% |
Asda |
15.7% |
15.5% |
Sainsbury's |
14.7% |
14.9% |
Morrisons |
11.2% |
10.7% |
Total Co-op |
6.1% |
6.4% |
Somerfield |
4.1% |
4.1% |
| Waitrose |
3.4% |
3.5% |
About ACNielsen Homescan Total Till
Data is based on all purchases, bar-coded and non bar-coded, brought back into the home from any outlet by an in-home scanning panel of more than 10,000 households. Total spend includes all items stocked by any outlet, including grocery, durables and clothing.
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