OXFORD UK, 7th February 2007
With spring in the air, latest grocery share figures from ACNielsen demonstrate that consumer demand remains strong as the grocery sector shows 7.5% growth over the latest 12 weeks. Both Waitrose and The Co-Op are showing double-digit growth, as consumer demand for organic, fairtrade and fresh food remains strong.
The big 3 supermarkets are all showing growth ahead of total grocery with Tesco growth at 9.2%, Asda growth at 9.1% and Sainsbury’s growth at 8.1% in the 12 weeks to 24th February 2007.
Mike Watkins, Senior Manager, Retailer Services at ACNielsen commented, "Total Till growthsat the Grocery Multiplesremain in high single digits as shoppers spend heavily on Fresh Foods. In the last 4 weeks produce has grown +9%, Fresh Meat +7% and General Merchandise by +9%. And whilst shopper penetration is increasing fast in Organic, it is strong consumer demand for premium foods that is helping to drive top line food sales. Premium is now one of the fastest growing categories in Grocery Multiples with +10% growths over the last year as retailers develop new ranges to capitalise on the consumer interest inhealthyfoodwith provenance"
Share of Grocery Market Spend by Retailer
Retailer |
12w/e 25/02/06 |
12 w/e 24/02/07 |
Tesco |
29.0 |
29.4 |
Asda |
15.9 |
16.1 |
Sainsbury’s |
15.3 |
15.4 |
Morrisons |
10.5 |
10.3 |
Total Co-op |
5.8 |
6.0 |
Somerfield |
4.0 |
3.7 |
Waitrose |
3.6 |
3.7 |
The figures in the table are based on 12 weeks sales through to 25th February 2007 compared to the same 12 week period last year. Source ACNielsen Total Till
About ACNielsen Homescan Total Till
Unless otherwise stated, data is based on all purchases, bar-coded and non bar-coded, brought back into the home from any outlet by an in-home scanning panel of more than 14,500 households. Total spend includes all items stocked by any outlet, including grocery, durables and clothing.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.
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