OXFORD UK, 19th March 2007

Nielsen are delighted to announce the launch of Boots key account sales data to further enrich its health and personal care service.   Boots key account data provides a detailed record of sales through Boots stores, right down to SKU level.  This has never before been available for Boots and marks a significant development in marketing and sales information availability in this sector.

The data, available on selected categories, will be delivered through Nielsen cutting edge software specifically designed for the trade to use as part of their daily routine.  This important step will help suppliers to work in partnership with Boots to further develop their trading relationship, and will enhance retailer/ buyer negotiations.

Eleni Nicholas, Group Managing Director for ACNielsen said “We have a long standing relationship with Boots the Chemist and are delighted to be able to offer Key Account Data to further support our health and personal care service.  This is a major milestone in the health and personal care category and will open up many opportunities for suppliers”

Key Account Data can be used to track promotions, provide the basis for listings arguments and can benchmark Boots performance against Nielsen Scantrack where available.

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