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22nd May 2008
The Nielsen Company announced today that it had secured an agreement to release ASDA Key Account Data. ASDA are the UK’s No.2 multiple grocer and committed to delivering value to their customers with the best possible prices.
ASDA will be releasing Marketing data which Nielsen can segment to client-defined category and product definitions. In enabling suppliers to benchmark their performance in the context of a specific retailer it is a highly effective tracking and planning tool. Other benefits include the ability to track new product launches week by week and to analyse the performance of a retailer’s Own Label brands. Jake Shepherd, Nielsen’s Marketing & Communications Director stated, ‘This is a great opportunity for our clients to harness the power of Nielsen insight to the richness of ASDA Key Account Data. With Key Account Data, clients can work more closely with the ASDA trading teams to deliver innovative and highly effective category plans.’
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com
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