OXFORD UK, 4th April 2007
Latest Nielsen Total Till data confirms buoyant sales in the grocery market with increases at grocery multiples standing at 7.2% in the past 12 weeks versus the same period last year. Tesco remains strong at just over 29% share (of Grocers) with Asda holding onto second place at 15.7% share. In value terms also, Asda is the big winner with sales up 10.7% versus the same 12 weeks last year.
Mike Watkins, senior manager retailer services at Nielsen commented, “Not only has Asda recruited more shoppers (+350,000 households) but the Asda shopper is now visiting the store more frequently compared with the same period last year.” Waitrose has also enjoyed double digit sales growth in the latest 12 weeks at +10.4%; the retailer now holds a 3.7% share of total till spend.
Sainsbury’s continues to close the gap between second and third place achieving 15.4% share of market in the last 12 weeks. Sales at this retailer grew at a solid 7.7%, just ahead of market. From a shopper perspective, the growth has been driven by greater engagement with regular shoppers. The year to date also sees a return of families as they increase loyalty to Sainsbury’s. This is favorable given the high average spend per household that families bring to store. Watkins explains, “Average annual spend being approximately £2,900 for families as opposed to £2,200 for those households without children. Increased family spend at Sainsbury’s helps to fuel growth but will heighten the retailer’s competition with other family oriented retailers.”
Share of Grocery Market Spend by Retailer
Retailer |
12w/e 25/03/ |
12 w/e 24/03/07 |
Value Sales % Change |
Tesco |
29.0 |
29.3 |
7.9 |
Asda |
15.1 |
15.7 |
10.7 |
Sainsbury’s |
15.2 |
15.4 |
7.7 |
Morrisons |
10.8 |
10.4 |
2.9 |
Total Co-op |
6.1 |
6.2 |
8.1 |
Somerfield |
4.1 |
3.8 |
-0.3 |
Waitrose |
3.6 |
3.7 |
10.4 |
The figures in the table are based on 12 weeks sales through to 24th March 2007 compared to the same 12 week period last year. Source ACNielsen Total Till
About ACNielsen Homescan Total Till
Unless otherwise stated, data is based on all purchases, bar-coded and non bar-coded, brought back into the home from any outlet by an in-home scanning panel of more than 14,500 households. Total spend includes all items stocked by any outlet, including grocery, durables and clothing.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.
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