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Loyalty |
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It is critical to understand consumer loyalty in the context of the competitive set in which a brand operates. There are many important consumer loyalty issues to consider such as:
- What drives loyalty to a brand, category or retail fascia?
- What else do consumers buy – categories and brands?
- What categories/ brands attract consumers to a store?
- How do pricing and promotion affect store loyalty?
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Nielsen Can Help
Consumer Panel
Capture key consumer purchasing information from a representative panel of households with Homescan to help segment buyers based on loyalty, understand the competitive set, and drive loyalty building strategies. Find out more.
Customised Research
Through the eQ suite of services, we can help you identify customer equity and vulnerability by highlighting the drivers of satisfaction and loyalty. You can study customers' evaluations of the services provided at key “touch points” and uncover their respective strengths and weaknesses for determining resource allocation priorities. This allows customer segmentation and value analysis and the benchmarking of competitive strengths and weaknesses. Find out more.
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