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The best product in the world will not perform if consumers cannot find it in store. Distribution with the right retailers is critical to maximising consumer reach and penetration. In addition, the growing 'squeeze' on shelf space in retail outlets calls for special attention to space management opportunities. Key questions that need to be understood include:
- Which retailer represents the greatest sales opportunity?
- What alternate shopping channels are consumers using for your brands?
- Is the mix of products in the category correct?
- Where are the distribution gaps and opportunities?
- How effective is my sales force?
- Are out-of-stocks an issue?
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Nielsen Can Help
Retail Measurement
Manage your distribution strategy with retail data that tracks overall
sales performance and the effectiveness of marketing and sales
strategies among individual retailers. Nielsen Key Account Data
provides the common currency between the manufacturer and retailer, and
our Store by Store data enables fine-tuning of marketing and field
sales spend.
Find out more.
Assortment & In-store Space
Replicate virtually any retail environment to make category
merchandising decisions and optimise shelf space allocation for higher
profits all with Nielsen Spaceman Suite.
Find out more.
In Store Observations
Retail Measurement Services conducts in-store observation studies across all channels and markets, providing manufacturers and retailers with visually verified information about categories, brands, items, retail execution and the competition. Find out more.
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