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the Consumer |
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Understanding consumer needs and shopper missions is key to driving sales performance.
Key questions include:
- Who is and is not buying my brand and what are my opportunities?
- Who are the heavy, medium and light buyers and are we reaching all 3 groups?
- What is the consumer reaction to my marketing activity?
Consumer Attitudes
ACNielsen panel surveys provide insight into shopper behaviour and lifestyles. It is important to understand motivation behind consumer purchasing to help shape consumer focused marketing and brand strategies.
Key issues include:
- Why do customers purchase my brand?
- How do they use different brands in the category?
- What motivates consumer to purchase?
ACNielsen’s consumer panel services, Homescan and I-Scan will answer your questions and help you understand your consumers.
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Nielsen Can Help
Consumer Panel
By capturing consumer purchasing information through Homescan and I-Scan and evaluating it against demographic data, you can create more powerful marketing, promotion and merchandising strategies. Find out more.
Analytic Consulting
By integrating data from different sources, we help you understand
how consumers behave. Using advanced modelling techniques, we can
help determine the best price and promotion plans among other things
for Products. Find out more.
Customised Research
Our services can help determine the drivers and outcomes of brand equity and provide a richer understanding of brand choice dynamics. We will help you relate consumers' brand perceptions to behaviour by better understanding the sources and extent of their underlying attachment to brands. This in turn supports clearer identification of opportunities to provoke brand re-evaluation among consumers through an improved definition of key behavioural and purchase triggers. Find out more.
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