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Dynamics |
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Understanding the role that the product, category and fascia plays in the consumers basket choice is key to addressing issues such as:
- Which products drive category growth?
- Which categories drive retailer growth?
- Which retailers drive total market growth?
- Where are the retail opportunities for my category?
- How does my category perform by retail fascia?
In addition, getting the right mix and number of products in the category is a challenge. Category Managers face issues, including:
- Range Management – what is the most appropriate product mix?
- What is the optimal number of SKUs within a category / brand?
- Where will volume go if SKUs are deleted?
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Nielsen Can Help
Retail
Measurement
Track and examine key business trends by product, category, retailer and geography for individual brands or the total market with our retail measurement data and easy-to-use software tools.
Find
out more.
Consumer Panel
Homescan tracks household purchasing information over time to help you evaluate what shapes consumers purchasing decisions and the impact your marketing strategies have on household purchasing behavior and patterns. Find out more.
Analytic Consulting
Our sophisticated models and tools help quantify the impact of assortment variables and optimise your product mix offering. Find
out more.
Assortment & In-store Space
Replicate virtually any retail environment to make category merchandising decisions and optimise shelf space allocation for higher profits all with Nielsen Spaceman Suite. Find out more.
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