Clients work with us for many reasons: to measure their market performance; to understand consumer behaviour; to analyse market dynamics; to diagnose and solve marketing and sales issues; and to identify and capture growth opportunities. Our people work closely with our clients to help them choose the right set of information and services and use it to make the best possible business decisions.

Media Measurement (what is being advertised and where?)
The global leader in multinational media research and analysis. The company is active in 40 markets, offering television and radio audience measurement, advertising information services, print readership and customised research services. In the area of advertising information, the company measures expenditure and creative content in 30 of the world's leading advertising markets, including the United States. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world's advertising spend.

Market Measurement (what is being sold and where?)
We look at the marketplace from both perspectives: sales to consumers and purchases by consumers. Sales information is gathered at the point of sale and provides clients with essential facts on how their products are performing, market trends and sales results. It also provides critical information on distribution and the effectiveness of in-store promotions. Information on purchases is gathered directly from representative participating households and individuals and can help clients to understand and analyse consumers’ motivations, shopping patterns and demographic characteristics.

Analytical Tools and Services (how can we be more effective?)
These enable clients to receive, select and evaluate our market information, integrate it with their own data and third-party information and apply it to specific business scenarios. Clients can view and analyse information from many perspectives, such as by specific product categories, by geographic area or by retail channel.

Diagnostic Services (who is buying and how often?)
Our consumer panel services enable clients to examine trends and understand the market forces that influence consumers’ purchasing decisions. Consumer panels link purchasing information to demographics and provide a controlled environment for examining motivational factors. Our analytical and modelling services help clients to understand why marketing campaigns succeed or fail, and to address specific future marketing opportunities and issues, such as promotion optimisation, pricing, consumer targeting and marketing mix optimisation.

Opportunity Identification (what should we be focusing on?)
Each client has its own distinct set of business characteristics and marketing and sales concerns. Our information and services are designed to help each client identify and act upon their unique growth opportunities. Building and managing long-term relationships, our people work in partnership with each client to understand their business objectives, then draw on this understanding to: design a suite of services that fits their needs; agree on clear and measurable business objectives; and measure the results and clients’ return on their investment.